Boston Marathon 2023

While working at the Boston Marathon with PUMA, I had the privilege of facilitating a dynamic demo run, assisting customers in finding the perfect sneakers to try on. Going beyond just shoes, I gave away PUMA socks to all participants, as part of my efforts to introduce these products to Marathon Sports for potential inclusion in their stores. This initiative not only showcased my dedication to promoting the brand but also highlighted my strategic approach to building partnerships and expanding product offerings. During this event, I had the pleasure of reconnecting with Kofuzi, a valued collaborator whom I've had the opportunity to work with at both PUMA and ASICS events, further strengthening professional relationships and fostering a sense of camaraderie within the industry.

La France x PUMA

I had the exciting opportunity to contribute to the creation of an accessories line for basketball sensation LaMelo Ball. Collaborating closely with our joint venture business, United Legwear, we designed and developed a range of products including a trucker hat, a backpack, and a duffel bag tailored to LaMelo's unique style and needs. This project involved seamless coordination with the PUMA Hoops team and merchandisers, ensuring that the accessories not only reflected LaMelo's persona but also aligned perfectly with PUMA's brand guidelines. It was a rewarding experience to be part of such a high-profile project, showcasing our team's creativity, innovation, and collaborative spirit in delivering standout products for one of basketball's rising stars.